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Kabir Hasan Logo
Home2026-07-28T12:34:13+00:00

SEO Strategist & Web Developer
Helping Businesses
Rank, Convert & Scale

Wordpress Web Developer & SEO Strategist specializing in custom websites, WordPress solutions, and technical SEO that help businesses rank higher, generate more leads, and scale sustainably.

SEO Strategist & WordPress Web Developer

Technical SEO · Core Web Vitals · Semantic SEO · WordPress Development · WooCommerce · Entity SEO · Link Building · AI SEO · Speed Optimization · Local SEO · SEO Audits · Ecommerce SEO·Technical SEO · Core Web Vitals · Semantic SEO · WordPress Development · WooCommerce · Entity SEO · Link Building · AI SEO · Speed Optimization · Local SEO · SEO Audits · Ecommerce SEO·

  • Technical SEO Audits
  • Core Web Vitals Fixes
  • Semantic SEO
  • Entity SEO
  • WordPress Dev
  • WooCommerce SEO
  • AI Overviews Optimization
  • Link Building

Common ranking problems I solve

  • → Topical map gaps killing keyword breadth
  • → Crawl budget waste blocking indexation
  • → Missing entity SEO signals in Knowledge Graph
  • → Core Web Vitals (LCP, CLS, INP) failures
  • → Thin semantic coverage on pillar topics
  • → Canonical errors creating duplicate content
  • → Zero visibility in Google AI Overviews
  • → Internal link architecture not passing PageRank

About the Expert

Kabir Hasan — Technical SEO Strategist & WordPress Developer

I am Kabir Hasan, a technical SEO strategist and WordPress developer based in Dhaka, Bangladesh, working with clients across the UK, USA, Canada, Australia, Germany, UAE, and Southeast Asia since 2018. Over six years I have worked on 300+ projects for 150+ clients spanning e-commerce, SaaS, healthcare, real estate, and local service businesses — and I still work on every single one personally.Your Content Goes Here

My work sits at the intersection of technical SEO, semantic content strategy, entity SEO, and performance-first WordPress development. I do not run an agency and I do not outsource. Every audit, topical map, content brief, and WordPress build is done by me — which means you know exactly who is accountable for your results, and exactly who you are talking to when something is unclear. I have been doing this long enough to be honest about what will work and what will not, and I would rather tell you that upfront than take your money and disappear.

Why Sites Fail to Rank

The real reasons your
traffic isn’t growing.

After auditing 300+ websites, the same blockers appear. Most are invisible to site owners — they show up in Screaming Frog, Search Console, and PageSpeed Insights but never get properly diagnosed or prioritised.

A technical SEO audit identifies each blocker, assigns severity, and produces a prioritised fix plan. Not a generic checklist — a specific action plan for your site, your CMS, and your competitive landscape.

What fixing these blockers looks like

Before 35%
After 90%

What fixing these blockers looks like

Crawl budget waste

Google crawls your site but never gets to the pages that matter. Faceted navigation, infinite scroll, and bloated XML sitemaps burn crawl budget on URLs that should not be indexed. Result: important pages go unindexed for weeks or permanently

Core Web Vitals failures (LCP, CLS, INP)

LCP above 2.5s, INP above 200ms, and CLS above 0.1 are now direct Page Experience ranking signals. Most WordPress sites fail all three on mobile without proper performance optimisation — WP Rocket, Cloudflare CDN, WebP images, and lazy loading.

Duplicate content from canonical errors

URL parameters, pagination, trailing slashes, and HTTP/HTTPS inconsistencies create thousands of duplicate URLs. Google consolidates ranking signals on the wrong version. Canonical tags must be implemented correctly across every page type.

Weak topical coverage and authority gaps

Google’s Knowledge Graph evaluates topical authority — how comprehensively a site covers a subject area. Sites with thin, disconnected content never achieve the topical authority needed to rank for competitive head terms, regardless of how many backlinks they build.

Broken internal link architecture

PageRank distribution through internal links determines which pages Google treats as most important. Orphaned pages, flat site architecture, and wasted anchor text reduce the authority that should flow to your highest-value service and product pages.

Invisible to Google AI Overviews and LLMs

AI Overviews pull from pages with clear entity signals, direct-answer paragraph structure, FAQPage schema, and high topical authority. Sites without proper entity markup and structured content are never cited — meaning zero visibility in the top SERP feature of 2026.

Services

Every service is scoped in writing
before work begins.

No retainer traps. No vague deliverables. Each engagement has a documented scope, fixed timeline, and clear success metrics — so you always know what you’re getting before you commit.

Most popular service

Technical SEO Audit & Implementation

A 100-point technical SEO audit covering crawl architecture, Core Web Vitals (LCP, CLS, INP), schema markup gaps, indexation issues, redirect chains, canonical errors, keyword cannibalization, and internal linking — delivered as a prioritised action plan with 1-hour recorded walkthrough.

Deliverables

  • Screaming Frog full crawl report with severity triage

  • Core Web Vitals diagnosis: LCP, CLS, INP across mobile & desktop

  • Google Search Console data analysis — impressions, clicks, coverage
  • Schema markup gap analysis & structured data recommendations
  • Prioritised fix plan — Quick Wins / Mid-term / Strategic layers

Performance-first builds

WordPress Development

Custom WordPress theme development from Figma/PSD to a 90+ PageSpeed live site. Every build includes semantic HTML, a performance stack (WP Rocket + Cloudflare), RankMath SEO setup, staging delivery, and 2-week post-launch support.

Deliverables

  • Custom theme from Figma/PSD — semantic HTML, no bloat plugins
  • WP Rocket + Cloudflare configured for 90+ PageSpeed Insights score
  • RankMath SEO setup: schema, sitemaps, breadcrumbs, Open Graph
  • ShortPixel WebP image pipeline — automatic on-upload compression
  • Staging environment delivery with milestone reviews
  • Recorded handover walkthrough video — full CMS training
  • 2 weeks post-launch bug fix support included

Semantic SEO & Topical Authority

Topical maps · Pillar-cluster architecture · Entity SEO

The foundation of durable rankings in 2026. I build comprehensive topical maps identifying every question your audience asks, then structure pillar pages and cluster content so Google’s Knowledge Graph recognises your site as the authoritative entity on the subject.

  • Full topical map construction (pillar + cluster architecture)
  • NLP content optimisation — LSI, co-occurrence, and entity density
  • Internal linking strategy to flow PageRank to priority pages
  • Entity SEO — Person/Organisation/Service schema with @id URIs
  • Knowledge Graph entity consolidation and sameAs signal building

Local SEO & Google Business Profile

Map pack rankings · GBP optimisation · Local citations

For service-area businesses, local visibility drives real customers — not just impressions. Map pack position 1–3 captures the overwhelming majority of local clicks. Getting there requires more than a claimed GBP profile.

  • Google Business Profile full optimisation — categories, photos, posts
  • NAP consistency audit across 50+ local directories
  • LocalBusiness schema with geo-coordinates and ServiceArea
  • Review acquisition strategy and response management

WooCommerce & Ecommerce SEO

Product page SEO · Category architecture · Rich results

Ecommerce SEO is a discipline of its own. Product pages, category hierarchies, faceted navigation, and international hreflang all require specialist handling to avoid the crawl waste and duplicate content issues that kill most store rankings.

  • Product schema — price, availability, AggregateRating for rich results
  • Category SEO and URL architecture optimisation
  • Faceted navigation crawl management — robots.txt + canonical strategy

AI Overviews & LLM Optimization

AEO · GEO · Cited in Google AI Overviews and ChatGPT

The SERP has changed permanently. Google AI Overviews now occupy the top of the page for millions of queries. Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) ensure your brand is cited — in Google, Perplexity, ChatGPT, and Gemini — not buried below it.

  • Direct-answer content restructure for AI extraction
  • FAQPage + HowTo schema implementation for AEO
  • Entity signal consolidation for Knowledge Graph presence
  • GEO: content restructured as citable factual statements for LLMs

Link Building & Digital PR

4–8 editorial links per month — no PBNs, ever

Off-page authority still matters — but only links from sites your audience actually reads. Manual outreach targeting DR 40+ editorial placements: guest posts, resource links, broken link reclamation, and brand mention attribution. Every link is documented with live URL, DR, and traffic data.

Monthly SEO Retainer

Sustained compounding growth — not a one-off fix

SEO compounds. A single audit finds problems; a retainer fixes them, builds topical authority, and adds link equity month after month. Ongoing technical monitoring, content briefs, link building, and GA4 + Search Console reporting. Minimum 3-month engagement, month-to-month after.

White-Label SEO for Agencies

Under your agency branding — NDA available

Trusted by agencies in the UK, USA, Australia, and Canada. All audit reports, technical implementations, content briefs, and monthly reports delivered under your branding. I stay invisible; your client relationship stays intact. NDA on request.

What every service covers — SEO disciplines in full

On-Page SEO

  • Title tag and meta description optimisation
  • Header hierarchy (H1–H6) and keyword placement
  • URL structure and slug optimisation
  • Image alt text and file naming
  • Internal linking and anchor text strategy
  • Content depth and topical coverage (NLP)
  • Keyword cannibalization resolution
  • Featured snippet optimisation
  • Content freshness and update strategy
  • E-E-A-T signals — author bios, credentials, citations

Technical SEO

  • XML sitemap structure and submission
  • Robots.txt configuration and crawl directives
  • Canonicalization and duplicate content resolution
  • Redirect chain audit and 301/302 strategy
  • Core Web Vitals: LCP, CLS, INP optimisation
  • JavaScript SEO — SSR, lazy loading, rendering)
  • Hreflang implementation for international sites
  • Structured data / schema markup (JSON-LD)
  • Log file analysis and crawl budget management
  • Mobile usability and responsive SEO
  • HTTPS, security headers, and site architecture

Off-Page SEO & Beyond

  • Editorial link acquisition (DR 40+ only)
  • Guest posting on niche-relevant publications
  • Broken link reclamation
  • Brand mention attribution and PR links
  • Entity SEO — Knowledge Graph signals
  • Semantic SEO — topical maps, pillar-cluster
  • AEO — Answer Engine Optimisation
  • GEO — Generative Engine Optimisation (LLMs)
  • AI Overviews citation strategy
  • Google Business Profile and local citations

Why Sites Fail to Rank

How modern SEO actually works

in 2026.

The SEO landscape changed fundamentally with Google’s Knowledge Graph, AI Overviews, and the shift to entity-based ranking. Here is how each dimension of the work is approached.

Technical SEO in 2026

Technical SEO is the foundation. Without a healthy crawl architecture, fast page loads, and correct schema markup, no amount of content or link building produces durable rankings.

The 2026 technical SEO checklist goes beyond the basics. Interaction to Next Paint (INP) — Google’s newest Core Web Vitals metric, replacing FID in March 2024 — measures responsiveness to every user interaction. Most WordPress sites fail INP on mobile without JavaScript event handler optimisation.

Crawl budget management, log file analysis, hreflang for international sites, and structured data completeness are the technical levers that determine whether Google indexes and ranks your content at all.

Semantic SEO & Entity Optimization

Semantic SEO is the practice of optimising for meaning, context, and entity relationships — not just individual keyword strings. Google’s Knowledge Graph understands topics, entities, and how they relate to one another.

A semantic SEO strategy builds content around topical clusters — a pillar page covering a broad topic, supported by cluster pages covering every sub-topic in depth. This signals topical authority to Google and enables sites to rank for 5–10× more keywords per published article.

Entity SEO goes further: establishing who you are, what you do, and where you do it through structured data (Person, Organisation, Service schema), sameAs links to authoritative profiles, and consistent NAP signals across the web.

AEO, GEO & AI Overviews (2026)

Answer Engine Optimisation (AEO) optimises content to be selected as a direct answer by Google AI Overviews, voice assistants, and LLM-powered search tools. It requires direct-answer paragraph structure, FAQPage schema, and content that closes the information gap completely.

Generative Engine Optimisation (GEO) focuses on becoming a citable source inside LLM-generated answers from ChatGPT, Perplexity, Gemini, and Claude. This requires consolidated entity signals, authoritative backlinks, and content that LLMs use when building responses on your topic.

Combined AEO and GEO strategy in 2026 means your brand appears whether a user searches Google traditionally or asks an AI assistant — giving you full-funnel organic visibility.

Core Web Vitals 2026 — LCP · CLS · INP

LCP Largest Contentful Paint

Measures how quickly the largest visible element (hero image or headline) loads. Good: under 2.5s. Poor: above 4s. Most WordPress sites fail on mobile due to unoptimised hero images and render-blocking JavaScript.

Fix: Image CDN + WP Rocket lazy load + preload hints

CLS Cumulative Layout Shift

Measures visual stability — how much page elements move during load. Good: under 0.1. Common causes: images without explicit dimensions, ads inserted above content, and web fonts causing layout shifts on render.

Fix: Explicit image dimensions + font-display: swap

INP Interaction to Next Paint

Replaced FID in March 2024. Measures responsiveness to all user interactions. Good: under 200ms. Most WordPress sites fail on mobile because of unoptimised JavaScript event handlers from plugins and themes.

Fix: JS audit + long task removal + event delegation

How It Works

From first message to

measurable results.

No discovery calls required upfront. Just send an email or WhatsApp message — describe your site, your problem, and what you want to achieve. I will come back within 24 hours with an honest assessment.

Message Me

Email or WhatsApp. Describe your site, goals, and current problem. I reply within 24 hours with a frank assessment.

Day 1 — Free

Site Audit

Full technical SEO audit: Screaming Frog crawl, GSC analysis, Core Web Vitals, backlink review, competitor gap analysis.

Days 2–7

Written Scope

Scoped deliverables, fixed pricing, clear timeline, payment schedule. No surprises. You approve before work starts.

Days 8–10

Execution

Weekly progress updates, WhatsApp access for questions, staging review before going live, recorded walkthroughs on delivery.

Week 2+

Monthly Report

GA4 + GSC organic metrics, keyword movement, backlink growth, next-month priorities. All tied to organic traffic and revenue.

Every 30 Days

Industries

Every vertical. Same rigour.

The technical and semantic SEO fundamentals are consistent across industries. What changes is the competitive landscape, search intent patterns, and content strategy — all researched from scratch for each engagement. I have worked across:

  • E-commerce & Retail
  • SaaS & Software
  • Healthcare & Medical
  • Real Estate & Property
  • Local Services
  • Finance & Legal
  • Education & E-learning
  • Travel & Hospitality
  • News & Publishing
  • Digital Agencies (White-label)
  • Architecture & Construction
  • Food & Restaurant
  • Automotive & Dealerships
  • Beauty & Wellness
  • B2B Professional Services
  • Recruitment & HR
  • Non-profit & Charity
  • Sports & Fitness

Client Feedback

Results clients talk about.

Delivered outstanding backlink services for Sellvia, helping us achieve higher domain authority and better search visibility. His link-building expertise directly translated into more traffic and increased conversions.

Diana Chaplok, Sellvia

Kabir exemplifies a high level of professionalism and consistently produces work of exceptional quality. He stands out as one of the top sellers on SEOClerk, earning the best reputation among clients. His services are highly recommended, reflecting the satisfaction and trust he offers on this marketplace.

Vmedia, Businesschweiz

AMAZING SERVICE WITH REPORT –This is one of the best sellers on SEO for this service…im defiantly ordering more …thank you so much and we will be back for more…thanks again

s4Promotions, s4Promotions

FAQ

Every question answered
before you reach out.

The most common questions about services, process, pricing, and methodology. If something is not covered here — send a WhatsApp message or email.

What is topical authority and how is it built?2026-06-15T17:04:35+00:00

Topical authority is a site’s depth and breadth of coverage on a subject, as evaluated by Google’s Knowledge Graph. A site that covers every aspect of a topic — from beginner definitions to advanced technical sub-topics — signals expertise. It is built through a topical map: first, every question your target audience asks is identified (using keyword research, People Also Ask, and competitor gap analysis). Those questions are grouped into pillar topics and cluster sub-topics. Content is then published systematically to cover the entire map, with strong internal linking connecting related articles. Over 3–6 months, topical authority enables rankings for head terms that would be impossible to rank for with isolated articles.

How long before a technical SEO fix shows results?2026-06-15T17:03:44+00:00

It depends on what was fixed. Crawl and indexation issues — once resolved — can show ranking improvements within 2–6 weeks as Google re-crawls affected pages. Core Web Vitals improvements can improve rankings within 4–8 weeks as Google’s field data (CrUX) updates with new measurements. Content and topical authority changes take 3–6 months to fully reflect in rankings because Google needs to observe sustained engagement signals. The audit deliverable categorises fixes by expected impact timeline so you know what to measure and when.

What is entity SEO and how does it work?2026-06-15T17:03:12+00:00

Entity SEO is the practice of making Google’s Knowledge Graph understand clearly who you are, what you do, and where you do it — as a distinct entity rather than just a collection of web pages. It involves implementing structured data (Person, Organisation, Service, LocalBusiness schema) with @id URIs, sameAs links connecting to authoritative profiles (LinkedIn, Wikidata, Google Knowledge Panel), consistent NAP data across the web, and content that explicitly states entity attributes. Sites with strong entity signals rank for branded queries more reliably and are more likely to appear in AI Overviews and Knowledge Panel results.

What is semantic SEO and why does it matter?2026-06-15T17:02:06+00:00

Semantic SEO is the practice of optimising for meaning, context, and topical coverage — not just individual keyword strings. Google’s Knowledge Graph understands topics, entities, and the relationships between concepts. A semantic SEO strategy builds content around topic clusters — a pillar page for a broad topic supported by cluster articles on every sub-topic. This signals topical authority to Google and enables sites to rank for 5–10× more keywords per published article. Without semantic architecture, even well-written content with good backlinks fails to achieve the topical authority needed for competitive rankings.

What is programmatic SEO and when does it make sense?2026-06-15T17:24:35+00:00

Programmatic SEO uses templated pages generated from a structured data set to target large volumes of long-tail keywords at scale — job boards with pages for every role in every city, comparison sites, service directories. It works when there is a genuine data asset and each page provides real value. Done poorly, it triggers Google’s scaled content abuse policies. Careful architecture, canonical strategy, no-index for thin variants, and per-page quality standards are non-negotiable. When the data and quality controls are right, programmatic SEO can rank thousands of pages from a single well-designed template.

How is AI Overviews optimization actually implemented?2026-06-15T17:23:52+00:00

AI Overviews optimization is a four-step process. First, identify which queries in your niche already trigger AI Overviews in Google Search. Second, audit whether your existing content appears as a source — and if not, why not (entity signal gaps, content structure, topical authority issues). Third, restructure content with direct-answer opening paragraphs, Q&A format sections, and FAQPage schema so Google’s AI can extract clean answers. Fourth, consolidate entity signals through structured data and sameAs markup so Google’s AI treats your site as an authoritative source on the subject. Monitoring is done via Google Search Console’s AI Overviews performance report and Semrush’s AI Overview tracking tools.

How does pillar-cluster content architecture work?2026-06-15T17:22:55+00:00

Pillar-cluster organises content into two tiers. A pillar page covers a broad topic comprehensively and links to dedicated cluster articles for depth on each sub-topic. Cluster articles link back to the pillar. This bidirectional internal linking accumulates PageRank on the pillar page, signalling it as the authoritative hub for the topic. The result: the pillar ranks for high-competition head terms; cluster articles rank for long-tail queries. One well-built pillar-cluster structure can generate rankings for hundreds of keywords that would be impossible to target in isolation.

What is E-E-A-T and why does it matter for rankings?2026-06-15T17:22:21+00:00

E-E-A-T — Experience, Expertise, Authoritativeness, Trustworthiness — are the signals Google’s quality raters use to evaluate content. The second E (Experience) was added in 2022, recognising that first-hand experience with a topic produces more reliable content. For SEO, E-E-A-T is built through: author bios with verifiable credentials, structured data for Person and Organisation entities, citations to authoritative sources, backlinks from reputable publications, and content that demonstrates genuine experience rather than generic advice. YMYL sites — healthcare, finance, legal — face the most rigorous quality scrutiny and need the strongest E-E-A-T implementation.

How do you handle product schema for ecommerce?2026-06-15T17:13:32+00:00

Product schema for ecommerce involves implementing JSON-LD structured data covering: name, description, image, SKU, brand, offers (price, priceCurrency, availability, priceValidUntil), and AggregateRating (when reviews are present). For WooCommerce, this is configured through RankMath or a dedicated schema plugin with custom mappings. Merchant Center feed submission is also covered for Google Shopping integration. Correctly implemented product schema enables price, availability, and star-rating rich results in Google Search — significantly improving CTR for product pages.

Do you offer white-label SEO for agencies?2026-06-15T17:12:50+00:00

Yes. White-label SEO and WordPress development services are available for marketing and web design agencies that want to expand their service offering without hiring in-house. All audit reports, technical implementation summaries, monthly reports, and WordPress deliverables are produced under your agency’s branding. NDA is available on request. Minimum engagement is 3 months for retainer services. Trusted by agencies in the UK, USA, Australia, and Canada. Contact via email or WhatsApp to discuss current availability and capacity.

How does faceted navigation affect SEO?2026-06-15T17:12:03+00:00

Faceted navigation — filter systems for colour, size, price, brand — creates thousands of URL combinations from a single category page. Without proper management, Google wastes crawl budget indexing low-value filter URLs instead of your priority product and category pages. The solution depends on the site’s architecture: for most ecommerce stores, non-canonical filter combinations are blocked from crawling using robots.txt or noindex tags, while high-value filter combinations (e.g. “running shoes under £50”) are given canonical tags and included in the XML sitemap. This recovers crawl budget and consolidates ranking signals on the correct pages.

Is work done personally or outsourced to a team?2026-06-15T17:11:28+00:00

Every audit, strategy document, content brief, and WordPress build is done personally by Kabir Hasan — not outsourced to a junior team or virtual assistant. This is an intentional part of how the work is structured. With an agency, the person who sold the project often has no involvement in execution. Here, the person who assesses your site is the person who fixes it. This means higher accountability, faster decision-making, and technical depth in the actual implementation rather than just in the pitch.

What is AEO (Answer Engine Optimisation)?2026-06-15T17:08:55+00:00

Answer Engine Optimisation (AEO) is the practice of structuring content to be selected as a direct answer by search engines — particularly Google AI Overviews, Bing Copilot, and voice assistant responses. AEO content is written in Q&A format with direct, factual opening sentences that can be extracted cleanly. It requires FAQPage schema, HowTo schema where applicable, and a page structure that clusters related questions around a central topic. AEO is distinct from traditional SEO in that the goal is not just to rank on page one but to be the single answer shown above the fold in an AI-generated response.

Can you optimise my existing WordPress site’s speed without a full rebuild?2026-06-15T17:08:18+00:00

Yes. WordPress speed optimisation is offered as a standalone service for existing sites. The process: (1) diagnose the specific bottlenecks causing your current PageSpeed score using Lighthouse, GTmetrix, and WebPageTest, (2) implement WP Rocket caching configuration, (3) configure Cloudflare CDN with proper cache rules, (4) set up ShortPixel or Imagify for WebP image conversion, (5) audit and defer non-critical JavaScript, (6) optimise Google Fonts loading. Most existing WordPress sites reach 85–95 PageSpeed after one engagement. INP fixes on mobile require a deeper JavaScript audit and are scoped separately.

What is GEO (Generative Engine Optimisation)?2026-06-15T17:07:42+00:00

Generative Engine Optimisation (GEO) is the discipline of optimising content and entity signals so that LLM-based systems — ChatGPT, Perplexity, Google Gemini, and others — cite your content when generating answers. Unlike traditional SEO targeting Google’s blue links, GEO targets the AI answer layer. LLMs cite sources with high topical authority, strong entity signals, consistent backlink profiles from reputable publications, and content structured as factual, citable statements rather than persuasive marketing copy. A GEO strategy includes entity consolidation, authoritative link acquisition, and content restructured for LLM extraction.

How long does a WordPress build take?2026-06-15T17:07:10+00:00

A standard WordPress build (5–10 pages, no ecommerce) typically takes 2–3 weeks from approved designs to staging delivery. A WooCommerce build with up to 50 products takes 3–5 weeks. Enterprise builds — custom post types, complex filtering, API integrations — are scoped individually but typically 6–10 weeks. Timeline depends on how quickly design assets and content are supplied. A realistic timeline is always specified in the written scope before work begins, with milestone checkpoints built in.

Get In Touch

Ready to fix your rankings?
Start with a message.

No booking forms, no discovery call required. Email or WhatsApp me directly — describe your site, your problem, and your goals. I will respond within 24 hours with an honest, no-obligation assessment.

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