A website can have strong content and still fail to rank. In most cases, the cause is technical: crawl errors, indexing problems, slow page speed, or broken redirects that quietly limit your visibility in search. I run a full technical SEO audit of your site, identify every issue that’s holding it back, and give you a clear, prioritized plan to fix it.

Technical SEO covers the basic mechanics of a website: can Google crawl every page, does it load quickly, and is the correct version of each page being indexed, not a duplicate or an outdated copy. When any of this breaks, content quality stops mattering. Google either can’t find the page, or doesn’t trust it enough to rank it.

Most site owners discover technical SEO issues the hard way: traffic declines gradually over several months, or growth stalls despite consistent publishing. In almost every case, the underlying cause has been there for a long time before it shows up in the analytics.

This is why a technical SEO audit is the starting point I recommend to nearly every client, regardless of what they originally came to ask about. Investing in content or link building on top of an unresolved technical issue is money spent with no real return. Fix the foundation first.

I’ve audited sites with strong writing and a genuine audience that lost half their organic traffic because of a single misconfigured line in a robots.txt file, or a plugin update that silently changed how pages were tagged. The site owner never touched the code and had no reason to suspect a problem. That’s the nature of technical SEO issues: they don’t announce themselves, and by the time they’re visible in your traffic, they’ve usually been compounding for months.

None of this happens overnight, which is exactly why it’s easy to ignore. It’s also why fixing it early is cheaper than fixing it after a full year of lost traffic.

Most sites have the same few problems. Here they are, explained in plain words.

I follow the same steps every time, so nothing gets missed. Here is what happens from the day you send your site to the day you get the finished report.

Most of my clients use WordPress, so I also check for problems that are common there: plugin conflicts creating duplicate tags, category pages with no real content, filtered WooCommerce URLs creating thousands of duplicate pages, and page builders that hide content behind JavaScript.

I also check for old pages left over from past redesigns, a slow database from too many old revisions, and whether your sitemap plugin is actually working, not just installed.

This is the actual list of checks, grouped into six areas. Not every site needs every item, but this is what gets looked at.

A big e-commerce site will get more time spent on the indexing and structure groups, since that’s where duplicate pages usually pile up. A small business site will get more attention on speed and mobile, since those are usually the bigger wins. The list stays the same, the time spent on each part changes based on your site.

A WooCommerce client’s traffic had not moved in eight months, even though they published every week. The crawl looked fine, no big errors. The real problem was in Search Console: filtered category pages were using up most of the crawl time, so new blog posts sat undiscovered for weeks.

I fixed the parameter handling, rebuilt internal links to point at newer posts, and cleaned up the sitemap. Within six weeks, indexed pages went from 61% to 94%, and traffic started growing again.

A crawl tool can find hundreds of small issues. Most of them barely affect your rankings. If I hand you a list of 300 items with no order, nothing gets fixed because it looks too big to start.

Instead, I score each problem two ways: how much it likely affects your rankings, and how hard it is to fix. A blocked robots.txt rule stopping Google from reading your whole blog is high impact and usually an easy fix, so that goes first. A missing alt tag on one old image is low impact, so that goes at the bottom.

This is also why I don’t hand over a raw export from Screaming Frog and call it a day. The tool finds the issues. The judgment on what matters is the actual work.

This order also depends on your site. A missing H1 tag might be low priority on a small blog but higher priority on a product page that gets a lot of search traffic. That’s why the scoring is done by hand for your specific site, not by a fixed rulebook applied the same way to everyone.

A lot of site owners try to fix technical SEO themselves after watching a video or reading a blog post. Some of it goes fine. Some of it makes things worse. Here are the mistakes I see most.

No pressure, no sales pitch. Send your site over WhatsApp or email. I’ll take a first look for free and give you a fixed price if a full audit makes sense.