Sites that are not ranking usually have one of two problems. Either something is broken — crawl errors, slow pages, missing entity signals, thin topic coverage — or something is simply not built yet — content depth, backlinks, local presence, a site that was never optimised from the start.

I split my nine services into those two groups below, so you can find the right starting point quickly. Each section explains what the service does, what you receive, and who it is right for. Read the one that matches your situation, then reach out.

Find every issue blocking Google from crawling, indexing, and ranking your site.

A technical SEO audit is the most important first step for most sites, because many ranking problems have nothing to do with content quality. They come from how the site is built and how Google interacts with it. A page can be brilliantly written and still not rank if Google cannot crawl it correctly, if its canonical tags point to the wrong URL, or if its mobile performance fails the Core Web Vitals thresholds.

I run a full technical crawl using Screaming Frog alongside manual checks in Google Search Console. The audit covers: crawlability and indexation status for every page type on your site, robots.txt and meta-robots configuration, XML sitemap accuracy, canonical tag logic, redirect chains and loops, hreflang setup for multilingual or multi-region sites, internal link depth and anchor text distribution, crawl budget usage, Core Web Vitals by page type (LCP, CLS, and INP), schema markup coverage, and whether Google is actually choosing to index your most important pages.

For WordPress and WooCommerce sites specifically, I also check plugin conflicts, duplicate content created by filtered category URLs and search parameters, thin pages generated automatically by tags or date archives, and rendering issues caused by how the theme loads JavaScript. These are common problems that generic audit tools flag poorly or miss entirely.

The deliverable is a clear, ranked action plan — not a 200-row spreadsheet of every minor issue a crawler can detect. Every finding is rated by its likely impact on your rankings and by how hard it is to fix, so you and your developer know exactly what to work on first. The audit ends with a walkthrough call where I explain each priority item in plain language. A full audit usually takes 5 to 10 working days depending on how large your site is.

This service is right for you if: your organic traffic has dropped or flattened with no obvious cause, you have inherited a site from a previous developer or agency and you don’t know what was done to it, or you are about to invest in content and you want to make sure the technical foundation is solid before you do. A technical SEO audit prevents you from building on top of problems that will quietly undo all that new content work.

Build the content depth and topic structure that Google reads as genuine expertise.

Semantic SEO is the practice of building real topic depth across your site — not just targeting a list of keywords, but covering a subject so thoroughly that both Google and real readers can see you as a trusted authority on it. This matters because Google no longer ranks pages in isolation. It looks at your site as a whole and asks: does this site genuinely understand this topic, or does it just mention the right words?

The work starts with a topical map. I research every subtopic, related question, and connected concept in your niche and organise them into a clear structure: one main pillar page that covers the broad topic, plus supporting cluster pages that each go deep on a specific subtopic. Every cluster page links back to the pillar, and the pillar links out to each cluster. This structure tells Google that your site covers the topic fully, not just partially.

From there, I review your existing content for semantic gaps — places where you have a page targeting a keyword but missing the supporting concepts, related entities, and contextual terms that a truly expert page would include. I also build an internal linking plan that directs topical relevance to the pages that matter most. Content writing guidance uses the language patterns and entity relationships that search engines associate with your topic, written clearly for real readers, not stuffed with repeated phrases.

This is about building a content architecture that gets stronger over time. Each new page you add in the right cluster reinforces the authority of the whole topic, rather than existing as a disconnected article that earns a few clicks and fades.

This service is right for you if: you publish content regularly but your rankings don’t reflect the volume of work you’re putting in, you are in a competitive niche where single-keyword strategies have stopped delivering results, or you want a long-term content plan that builds authority instead of a random list of blog post ideas. You will receive a full topical map, a content gap analysis, writing guidelines, and an internal linking plan.

Make Google understand exactly who you are, what you do, and where you belong in the knowledge graph.

Entity SEO addresses a problem that is invisible to most site owners but very visible to Google: your brand, business, or personal name is not clearly defined in Google’s Knowledge Graph. When Google is not sure what entity your site represents, it holds back trust. It ranks you less confidently. It does not surface your brand in Knowledge Panels. It leaves you vulnerable to being confused with similar names in your industry. And in 2026, when AI Overviews depend heavily on entity clarity to decide who to cite, this ambiguity costs you visibility in the most prominent feature in search results.

I work on this through several layers. First, structured data — implementing Organisation, Person, Product, and Article schema that gives Google a clear, machine-readable description of your entity and its attributes. Second, NAP consistency — checking that your Name, Address, and Phone number match exactly across every directory, citation, and platform where your business appears. Inconsistencies here tell Google that these might be different entities, weakening your local and brand trust signals. Third, Wikidata and Wikipedia alignment where your entity is notable enough to justify it, as these are primary sources Google uses to build Knowledge Graph records. Fourth, disambiguation markup that separates you from similarly named people or businesses, so Google knows which entity a page is actually about.

I also help build co-citation signals — getting your name mentioned alongside other established entities in your niche, in contexts that strengthen your topical association rather than diluting it. This is one of the most underused tactics in modern SEO and one of the most effective for building lasting authority.

This service is right for you if: searching your brand name returns confusing or unrelated results, your personal brand and your business are not clearly connected in Google’s eyes, competitors with weaker content are ranking above you in brand-adjacent searches, or you operate in an industry with many similar-sounding names and want your entity to be the one Google recognises. You receive a structured data implementation plan and a full entity audit.

Fix LCP, CLS, and INP at the code level — not with a plugin setting, but with real technical changes.

Most WordPress sites still fail at least one Core Web Vital on mobile in 2026. The most commonly failed metric now is INP — Interaction to Next Paint — which Google added as an official ranking signal in March 2024, replacing FID. Many sites fixed their LCP and CLS in 2022 and 2023 but have never addressed INP, which measures how quickly a page responds when a user clicks, taps, or types on it. Poor INP makes a site feel slow and unresponsive even when it loads quickly, and Google treats it as a direct quality signal.

I find LCP, CLS, and INP problems by reading the actual code and the actual performance data, not by applying default plugin settings and hoping the score improves. This usually means identifying the specific script, image, font, or layout element that is causing the failure, then fixing it at the source. I set up a caching stack using WP Rocket and Cloudflare tuned to your specific theme and plugin combination. I convert your images to WebP or AVIF with correct lazy-loading boundaries. I defer or remove third-party scripts that are slowing down your initial render. I fix layout shift caused by fonts, ads, or dynamically loaded content. And I solve INP failures caused by heavy JavaScript from page builders, sliders, or form plugins.

If your theme or plugin setup is the underlying cause of the performance problem and no amount of optimization will get you to a passing score without changing it, I will tell you that directly. Some WordPress themes are built in ways that make good Core Web Vitals nearly impossible. Knowing this before you invest in optimization work is valuable in itself.

This service is right for you if: Google Search Console or PageSpeed Insights shows Core Web Vitals failures, your site feels slow or laggy on mobile even if it loads quickly on desktop, or you believe page experience is limiting your rankings even though your content is solid. You receive real code-level fixes, a full before-and-after performance report, and documentation of what was changed and why.

Structure your content so Google AI Overviews, ChatGPT, and Perplexity cite you by name.

The work begins with understanding which queries in your niche are already generating AI Overview results and which sources are currently being cited for them. I then compare your existing content against those cited pages to find the gaps — the specific information, the formatting, the depth, and the entity signals that your pages are missing and that the cited pages have. This analysis guides what gets changed on your pages to improve their citation potential.

The work begins with understanding which queries in your niche are already generating AI Overview results and which sources are currently being cited for them. I then compare your existing content against those cited pages to find the gaps — the specific information, the formatting, the depth, and the entity signals that your pages are missing and that the cited pages have. This analysis guides what gets changed on your pages to improve their citation potential.

Practical changes include: restructuring content into direct-answer paragraph formats that AI tools can extract and quote cleanly, adding FAQPage and HowTo schema markup where it is genuinely applicable, improving entity signals so the content is clearly attributed to your brand or author, and increasing information gain — adding specific data, examples, or angles that the currently-cited sources do not include. AI systems prefer to cite content that adds something that other pages don’t already say.

This service is right for you if: AI Overviews have appeared above your organic results for searches you used to dominate, you are not being cited in AI answers for queries where you clearly have expertise, or you are building new content and want it structured for AI citation from the start rather than retrofitted later. You receive a GEO audit of your priority pages and a structured optimisation guide.

Custom WordPress sites built with SEO, speed, and search architecture from day one — not as an afterthought.

I build custom WordPress sites from Figma designs, from scratch, or as full rebuilds of existing sites that were not built with SEO in mind. This includes custom theme development, WooCommerce stores, learning management platforms, membership sites, and custom Gutenberg block development for teams that need flexibility a standard page builder cannot offer cleanly.

Every site is built to reach a 90+ PageSpeed score from launch day. That means the decisions about plugin selection, image handling, caching configuration, and JavaScript loading strategy happen during development — not as a patching exercise after the site goes live. It also means the URL structure, internal linking logic, canonical tags, breadcrumb schema, and other technical SEO decisions are planned into the architecture before content is added, not retrofitted after a developer who didn’t think about SEO has already made those decisions.

Adding SEO to a finished WordPress site always costs more and produces worse results than building it in from the start. I have fixed enough sites built by developers without SEO knowledge to be certain of this. The most common problems I find — flat site structures that don’t pass authority to key pages, plugin bloat that destroys performance, category URLs that generate thousands of duplicate pages, theme-level JavaScript that makes a 90+ PageSpeed score mathematically impossible — are all far easier to avoid at build time than to correct afterward.

This service is right for you if: you are launching a new site and want SEO and speed built in properly from the start, your current WordPress site was built without SEO knowledge and needs a clean rebuild, or you need custom functionality that a standard theme or page builder handles poorly or not at all. The process works from your Figma designs or your written requirements. You review everything on a staging environment before anything goes live.

Fix the SEO problems specific to WooCommerce that generic advice misses entirely.

WooCommerce has several SEO problems built into its default configuration that no other CMS has in the same combination. These are well-known to WooCommerce specialists but often missed entirely by generalist SEO agencies or developers who haven’t worked with ecommerce catalogues at scale. If you’re running a WooCommerce store and wondering why your product pages don’t rank despite decent content, one or more of these default issues is almost certainly involved.

The most damaging is faceted navigation. When WooCommerce generates a unique URL for every combination of filters a visitor can apply — colour, size, price range, material — it creates thousands of thin, near-duplicate pages that compete with each other and drain your crawl budget. Google indexes the filter pages instead of your actual category and product pages. I fix this using a combination of canonical tags, robots.txt rules, and URL parameter configuration specific to your shop setup.

Beyond this, the work covers: product page optimization for both search intent and conversion, category and subcategory architecture that matches how your customers actually search, Product and Offer schema markup for rich results showing price and availability in the SERP, Review schema if your products have reviews, image optimization for product galleries, and ecommerce-specific Core Web Vitals work — product image carousels and variant selectors are common sources of layout shift and slow interaction response that need different handling than standard content pages.

This service is right for you if: your product pages are not ranking despite reasonable content and an established domain, your category structure is unclear or your categories compete with each other for the same keywords, you are growing your product catalogue and want the architecture to scale cleanly, or you suspect faceted navigation is draining your crawl budget. You receive a WooCommerce-specific SEO audit and a step-by-step implementation plan.

Build a backlink profile that holds up long-term — no PBNs, no link farms, no schemes that create a problem eighteen months from now.

Links remain one of the strongest ranking signals in Google’s algorithm, and the gap between good link building and bad link building has never been more important to understand. Bad link building — private blog networks, paid link directories, low-quality guest posts on sites with no real readership — can produce short-term ranking lifts that collapse during the next algorithm update and leave you with a link profile that needs a disavowal file to clean up. I have helped clients recover from exactly this situation, and it is far more expensive to fix than it was to avoid.

Good link building starts with understanding what your site, business, or brand has that is genuinely worth linking to. This is the actual strategic question, and for many sites it requires some honest work to answer. A useful tool, original data, a genuinely comprehensive resource, a distinctive point of view — something that gives editors a real reason to point their readers at you. Once that is clear, I place links through editorial guest posts on real publications with genuine readership and Domain Rating 40 or higher, contextual niche edits on existing pages where the placement makes topical sense, and digital PR campaigns built around the linkable asset.

Because the placements are earned editorially and are topically relevant to the linking page, they tend to hold their value across algorithm updates rather than getting caught in link scheme penalties. This is an ongoing service by nature — meaningful authority growth through backlinks takes consistent month-over-month effort. A one-time block of twenty links is not a strategy.

This service is right for you if: your content and technical foundation are solid but you are losing to competitors who have stronger backlink profiles, you have been burned by a previous link building vendor using tactics you weren’t told about, or you have a genuinely useful asset on your site that has never been properly promoted to earn the links it deserves. This typically works best as a three-month minimum engagement.

Appear in the Map Pack for the searches that bring your local customers in through the door.

Local SEO is more complex than most businesses realize, and the most common mistake is assuming that creating a Google Business Profile and filling in the basic fields is enough. It is not. Map Pack ranking is determined by a combination of proximity, relevance, and prominence — and prominence, which is the factor you can most directly influence, is built through citation consistency, review signals, and on-site entity markup that connects your website to your physical business location.

The first thing I do is a citation audit: checking your business Name, Address, and Phone number across every directory, platform, and listing site where your business appears. This includes Google Business Profile, Bing Places, Apple Maps, Facebook, Yelp, TripAdvisor, industry-specific directories, and any local citations that were built over the years and then forgotten. NAP inconsistencies — a different phone number here, a slightly different address format there — quietly dilute your local trust signals. They tell Google that these might be different businesses, and they make it harder for Google to confirm which one to show in the Map Pack.

From there, I do a full optimization of your Google Business Profile: selecting the correct primary and secondary categories, completing all attributes and Q&A, building a posting schedule, and setting up a photo strategy. I implement Local Business schema on your website to create a clear structured data connection between your site and your physical location. I rebuild or correct inconsistent citations. And I set up a review generation system — because the volume and recency of your reviews are genuine Map Pack ranking factors, not just nice-to-haves for conversion. A client I worked with saw a 300% increase in inbound call volume within 90 days of these changes going live.

This service is right for you if: you are not appearing in the Map Pack for searches you should be winning, you operate multiple business locations and need consistent citation management across all of them, or your Google Business Profile has existed for years but was never properly set up. You receive a citation audit, a full GBP optimisation, LocalBusiness schema, and a review generation framework you can run yourself going forward.

If your question isn’t here, send it directly — I reply within 24 hours.

Send your site URL and what you’re experiencing via WhatsApp or email. I’ll review it personally and reply within 24 hours with an honest assessment — including if something here isn’t the right fit for your situation.

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